Marketing has changed a lot in the last few years and the rapid trend in growth is not showing any signs of slowing down. The digital marketing techniques like SEO , PPC, SMM, or content marketing are changing drastically.
Here are the trends of Digital marketing for 2019:
Voice search will replace 50% SEO
One big reason for the change in digital marketing is the adoption of new technologies.
2 out of 5 user used voice search to find something in 2018 and in 2020, 50 percent of search will be through voice, according to com core.
People won’t be only searching their queries on smartphones or PCs. Around 30% of searches will be through Google home or Alexa.
Conversions through voice search will be lowered. Google will be just fetching the answers and narrate them.
Personalized marketing means providing unique and individual experience to each user of your website or subscribers of your emails.
ABC, has agreed that people don’t mind sharing their personal information in exchange of personalized services and it builds relationship between user and brand. But, personalized marketing is not a threat to security of users.
Websites like Netflix. Flipkart, Amazon mine user’s search history and showcase the results as per their interests.
Artificial intelligence is the branch of computer science that allows computers to behave like a human being.
Gone are those days when AI services were rendered in movies and videos. Now, consumers rely on AI more and more. Companies like Amazon and Netflix are leveraging the use of AI to analyze sentiments and buying decisions of each user.
With the easy availability of smartphones and on the go internet, the search experience has also changed.
While voice search has made our work easier by answering the queries without typing the keyword. Visual search has transformed the concept of keyword itself.
Applications like Google Lens search for the query with the help of camera as search tool.
Blogging won’t work too well
The web is saturated. In simple words, there are about 1.8 billion websites on Google which are not updated. And we know, that Google love fresh and unique content. So, companies that are publishing just content on the web might get the blog ranked relatively late than competitors who are posting unique content.
Thus, in this need of hour it is important to update your content with time in order to sustain at the top.